99 Giving Day

Since its launch in 2015, Tencent’s 99 Giving Day has become a renowned campaign, with the widest public participation and the most diverse charitable scenarios in China.
As 99 Giving Day entered its second decade in 2025, the focus has shifted from one-off donations to long-term capacity building for the non-profit sector.
From September 1 to 9, 2025, the event brought together 148 million people to support 1,800 charities and 4,300 welfare projects, enabling 530 million acts of kindness.